All photos and videos posted by University of Houston social media profiles must follow the Photo Release Guidelines.

Photos

The University of Houston emphasizes candid and in-the-moment photography, employing unexpected angles to craft a genuine feel. Portraits should exude confidence without seeming staged, enhanced by warm lighting that drives an aspirational tone. Action and group shots further our brand with candid warmth and confident subjects, while the lighting captures the University's aspirations. Any images featuring University leadership require prior approval.

Learn more about photo guidelines

Videos

Best practices for social media videos can vary from platform to platform and they frequently change. Top-performing social media videos should catch the viewer’s attention early and keep them engaged throughout the duration of the video. The video’s first second will likely determine if the viewer will continue to watch. Always assume many viewers will not be watching with sound and include subtitles.

These are the recommendations for University of Houston social media videos as of August 2023:

The bold options in each cell are preferred. Additional options are acceptable but are not first-choice.